We're building the Catalog Marketing OS—starting with workflows.
Alphana already helps teams generate release assets with repeatable templates. We're now partnering with labels, distributors, and managers to build the operating layer: approvals, guardrails, catalog scheduling, and performance learning.
Design Partner features are in development (not generally available yet).
What you can use right now
Studio workflows + templates
Run your SOPs repeatedly with the modular workflow builder.
Visuals for music launches
Cover art, motion visuals, lyric assets, and promo materials.
Imports + transcription + clip creation
Bring your content from anywhere, extract the best moments.
What we're building next (Design Partners)
You'll help shape the roadmap. We'll ship with you, not at you.
Team roles + approvals
Control who can do what, with approval workflows built in.
Brand and artist guardrails
Set constraints that keep output on-brand automatically.
Catalog scheduling + "release kit" automation
Plan releases ahead and auto-generate assets on schedule.
Performance learning loop
Learn what works and optimize future releases.
Integrations
Starting with webhooks, expanding to your tools.
Ideal partners
Label services + distributors
High-volume release operations at scale.
Indie labels with high release volume
Ship more releases without more headcount.
Management teams
Supporting multiple artists efficiently.
Catalog teams
Running recurring campaigns and releases.
What you get as a Design Partner
Direct access to the product team
Share feedback directly with the people building Alphana.
Early access to in-development features
Be the first to try new capabilities as we build them.
Influence on workflows, permissions, and reporting
Shape the product to fit your actual operations.
Preferred pricing when features roll out
Lock in favorable terms as a founding partner.
What customers are saying
“No other tool currently gives me that entire workflow.”
@DigitalGrowthHacksClub
Verified purchaser
“It became my go-to app. I love the templates and the ability to customize them.”
@shannon3113
Verified purchaser
“One of the best features is the customizable workflows.”
@Jay.Bailey
Verified purchaser
Ready to shape the future of catalog ops?
Join as a Design Partner and help build the operating layer for music marketing.